SEO Services UK | Keyword Analysis

When Beginning A Search Engine Optimization Campaign

There are a few basic steps that every SEO knows to take before they begin. The first is always to build a keyword list of which there are varying methods of doing so. The right methods will aid you in creating and supporting a site-wide SEO strategy. The wrong methods will run you in circles, wondering what went wrong.

To create a great keyword list , you will need to know your website backwards and forwards. You should know what the site features, and just as importantly, you should know what it doesn't feature

The first step is to brainstorm a list of somewhat generic keywords. For example, if you are a shoe store in Poughkeepsie, the temptation will arise to try and rank number 1 for the term "shoes." Well, that's a start, but ranking for the word "shoes" is probably aiming a little too high for a mom and pop shop in Upstate New York, which is why it's very important that you know the site well enough to come up with a good list of pseudo-generic "modifiers" for your keyword:

* Location (Poughkeepsie shoes, shoes upstate New York, shoes 12601)
* Price (cheap shoes, affordable shoes, quality shoes, comfortable shoes etc)
* Types (running shoes, walking shoes, jogging shoes etc)
* Industry specific (anti-pronation shoes)

Lengthening the List

At this point you should have a good list of pseudo-generic keywords. The next step is lengthening that list using your favorite Keyword tool (We Use Keyword Elite).

Each time you plug a keyword into your tool of choice , it will return the number of searches conducted for that term over a given period of time. It will also suggest keywords from the tool's database that are similar to the one you entered.

The basic idea now is to go through the list returned by the keyword tool and copy any and all similar terms as well as their corresponding search values, which relate directly to the site you're optimizing. Then, paste them to a spreadsheet program so that they can be further edited later.

Once you have copied and pasted , just go through the list row by row. Delete keywords that don't have to do with the website you're optimizing (which is why it's important to know what the site doesn't feature) and repeat with the next pseudo-generic keyword on your list. The idea is to identify as many keywords as possible.

Narrowing the List

So you have a long keyword list ; it's time to narrow it down. I narrow my lists by deciding if the potential gain for a keyword is relative to the competition. In order to make that decision, I need to know three variables:

1. The number of searches on a particular keyword (Keyword Elite)

2. The Amount of Competition (We can show you how to find your competition in this section.)

3. Will the keyword lead to conversions (this is up to you)